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TPMA Videos & Books

TPMA has developed a library of videos and manuals on subjects pertaining to our marketing field.

Note: These materials, other than the Co-op Advertising Programs Sourcebook,  are copyrighted by TPMA.  All rights reserved.  They may not be reproduced or copied without the written permission from the Association.

Here are our current offerings:

Videos

• Video1,"Developing Local Advertising Programs Using Co-op Advertising Funds"
  Created from a live broadcast, this 110 minute video explains how manufacturers and the media can work more effectively together to build sales at the retail level.

• Video2, "Deduction Prevention"
  This 32 minute video explains how one company has reduced the number of unauthorized deductions and created a practice for preventing them from occurring.

• Video3, "Creative Uses of Advertising and Promotional Allowances Today"
  This 35 minute video explains how co-op advertising and other promotional allowances are being used to build retail sales today.

Self-teach Manuals

• "Fundamentals of Co-op Advertising & Promotional Allowance Program Administration"
  A self-teach workbook on modern concepts & practices created from Program 101: Promotional Advertising Program Administration.

Other Manuals

• Research Project 2000 Manual
  A 115 page four-part research manual that contains the results of an extensive survey, in-depth interviews with the six largest manufacturers supplying Co-op/MDF funds in 20+ industries, an analysis of manufacturer's published programs, and a 45 page section on 22 retail channels.  This most extensive research done on the promotional allowance industry to date.  One copy free to TPMA members.  Members may purchase additional copies for $500.  Non-members may purchase a copy for $1,000.

• Research Project 2000: 2001 Supplement
  This 50 page Supplement to the 2000 Manual contains quantitative and qualitative results of an additional survey conducted in early 2001 that compares trends with the 2000 Study.  It also contains verbatims from , in-depth interviews, and an updated analysis of manufacturer's published programs.  One copy free to TPMA members.  Members may purchase additional copies for $250.  Non-members may purchase a copy for $500.