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Creative
Uses of Advertising and Promotional
Allowances Today
Manufacturers:
- Are
you paying more and getting less
for the Co-op dollars you make
available to your customers?
- Is
your sales force pressuring the
company to turn all Co-op funds
over to them?
- Are
you being asked to justify, once
again, why these funds are necessary?
- Do
you feel Co-op has become a necessary
evil instead of a useful marketing
tool?
- This
video gives you some answers...
Media
and Ad Agency Personnel:
- Are
you providing your manufacturing
and retail clients with the most
effective applications of Co-op
Advertising expenditures?
- Would
you like to see some examples
of good retail advertising creative
executions?
- This
video gives you some answers…
The
Video:
Invest
in this 35 minute video which explains
how Co-op Advertising is being used
today as an important part of a company's
marketing mix. George Held,
1999 recipient of the TPMA Hall of
Fame award, takes you through a variety
of examples that show how Co-op Advertising,
combined with good creative executions,
has produced measurable sales increases
for a number of manufacturers.
Using examples from some of the recipients
of the TPMA PAA Awards program and
from others, George shows how promotional
allowances are critical to the effectiveness
of today's marketing plans.
Topics
include:
- Why
offer Co-op in this day and age?
- How
Co-op supports a company’s
marketing plan
- Budgeting
for Co-op – how much is spent
annually
- 3
key aspects in the marketing mix
addressed by Co-op Advertising
- The
evolution of Co-op Advertising
in the past 25 years
- Types
of activities now being funded
by Co-op funds
- How
co-op advertising can build brand
recognition
- Examples
of direct retail and business-to-business
applications of Co-op
- Innovations
in ad planner design and execution
- Creative
approaches to old problems
- What
makes a good Co-op ad
- Advice
to retailers on how to get more
bang for the buck
- Advice
to media on how to work more effectively
with Co-op funds
- Advice
to manufacturers on how to make
your programs more appealing and
effective
To
purchase a copy for only $69.95*
Just use the order
form or contact:
TPMA Headquarters
Phone: 480.837.9704
E-mail: headquarters@tpmaww.com
Request
Video3
*$49.95
for TPMA Members
Note:
This material is copyrighted by TPMA.
All rights reserved. It may
not be reproduced or copied without
the written permission from the Association.
Updated as of 09/01/2006
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