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Books > Research Project 2000: 2001 Supplemnt
Research Project
2000 Manual
2001 Supplement
NAPAA produced an extensive four-part
research project in late 1999 that included:
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The results from a mailed survey to
approximately 5,000 companies who offer promotional allowances programs in a
wide range of industries.
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The results from telephone interviews
with the six largest manufacturing companies in 20+ industries, to determine
how they negotiate MDF with their customers, how they customized programs,
trends they foresee, best practices, and case histories.
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A customized profile of 22 leading retail
categories today, providing a quick study of trends, key accounts, consumer
appeal, and support requirements.
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An analysis of manufacturers' published
promotional allowance program structural "norms" for approximately 50
categories of business.
This 125-page
Manual was mailed to TPMA members in July 2000.
In early 2001 trend
information was obtained to produce this 2001 Supplement. It
updates Parts 1, 2, and 4. For Part 1 a quantitative survey was produced
to obtain updates to selected questions asked in the 2000 Study. For Part
2, data was gathered through phone interviews with 100 companies in 20+
industries.. Part 4 data directly compares with data found in the 2000
Manual, showing trend changes.
The 53-page 2001 Supplement
can be used by itself but is of greater value if used in conjunction with the
data provided in the Research Project 2000 Manual.
The 2001 Supplement was
mailed to all TPMA members at no charge in June 2001. Additional
copies are available to members for $250 each. Non-members may purchase a
copy for $500. Copies of the Research Project 2000 Manual are available
to non-members for $1,000 each.
To order use the 2001
Supplement use the
Order Form or contact:
TPMA Headquarters
Phone: 480.837.9704
E-mail: headquarters@tpmaww.com
Request NAPAA 2001 Research
Project Supplement
Note: This material is copyrighted by NAPAA. All rights reserved.
It may not be reproduced or copied without the written permission from
the Association.
Updated as of 09/01/2006
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