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Research Project 2000 Manual

NAPAA commissioned an extensive four-part research project in late 1999 that included:

  • A mailed survey to approximately 5,000 companies who offer promotional allowances programs in a wide range of industries, to obtain data on salaries, program structure, expenditures by media, size of budgets, implementation strategies, measurement practices, distribution channel approaches, use of the Internet, and perennial problems and solutions.  Data was gathered on subjects like projected increase or decrease in allowance programs.
  • Telephone interviews with the six largest manufacturing companies in 20+ industries, to determine how they negotiate MDF with their customers, how they customized programs, trends they foresee, best practices, and case histories.  Data was gathered on subjects like the percent of companies making MDF vs. traditional co-op payments:
  • A customized profile of 22 leading retail categories today, providing a quick study of trends, key accounts, consumer appeal, and support requirements.
  • An analysis of manufacturers' published promotional allowance program structural "norms" for approximately 50 categories of business. This includes average accruals ithin industries, percent of reimbursement, and variants from norms to meet the unique needs of their industries.

The results of this extensive analysis of our “industry” are available in the form of a 125-page reference manual that was provided at no charge to TPMA members as one of the benefits of membership in the Association.  Additional copies are available to members for $500 each.    Non-members may purchase copies for $1,000 each.

A 53-page 2001 Supplement is now available.  It has been shipped at no charge to TPMA members and is available to non-members for $500.

To order use the Order Form or contact:
TPMA Headquarters
Phone: 480.837.9704
E-mail: headquarters@tpmaww.com

Note: This material is copyrighted by NAPAA.  All rights reserved.   It may not be reproduced or copied without the written permission from the Association.

Updated as of 09/01/2006