
The Nation’s Hottest Retailers
Wrigley
Makes Over Gum Strategy
Progressive Strategies Enter the Mainstream
Unilever Tests New RFID Software Standard
Conagra Sells Refrigerated Meat Brands
Upcoming Events
August is an
appropriate time to be reading about things hot, so here are a hundred of them:
STORES magazine’s Hot 100 Retailers, the companies with the highest
year-to-year sales percentage gains. Nearly a third of them are apparel
retailers; another 10 don’t even operate stores. Wal-Mart, of course, is
the biggest name on this list, but it is nestled in 78th place, while the
smallest -- Shoe Pavilion, with sales of $102.5 million, is No. 26. Inclusion
on the list is limited to publicly-held companies (so that the figures can be
verified) with revenues of at least $100 million.
While the Hot 100 retailers are both large and small, fewer than half of them
were also included among last month’s Top 100 Retailers. Specialty
retailers dominate the Hot 100, but there are also five department store
companies, five supermarket operators and five big-box value retailers. There
are more shoe chains than home goods retailers, but even more sporting goods
dealers than either of them.
Not included are video rental companies, rent-to-own retailers,
professional/contractor-oriented dealers, showroom operators, subsidiaries of
foreign companies or chains with non-retail corporate parents.
Variety is the
ingredient spicing the moves made by retailers to grow their sales volumes at
high double-digit rates. Mergers and acquisitions was the trail trod by three
of the first five companies on the inaugural STORES Hot 100 chart. Other
retailers opened a raft of new stores or ramped up multi-channel efforts. The
best, and preferred, manner of boosting sales is by providing the goods
consumers want so more of them come through the door (or portal, if you will)
and spend more money than they have in the past, improving comps, or, as they
are often referred to by industry watchers, “all important same-store
sales.”
Topping the list
with a 67.8 percent sales gain is GameStop, enjoying the synergy of the 2005
acquisition of rival EB Games (Electronics Boutique), as evidenced by the 65.4
percent earnings increase to go along with the big sales jump. GameStop is a
product of the dot-com boom of the 1990s, when chains such as Babbages, Software
Etc. and Neostar Retail were peddling computer applications software and games
to the public. Full Story: Click
Here
Wrigley Makes Over Gum Strategy
Source: (
The Wm. Wrigley Jr. Co has hired its first chief marketing officer, opened an impressive
new research and development center and launched at least eight new products
this year in order to transform the company and better compete with
Cadbury-Schweppes and The Hershey Co. Wrigley's revenue in the past six months
is up 15% compared to a year ago, the company reported. Full Story: Click
Here (free registration)
Wrigley will present their TPM success with SAP at the TPMA Annual Conference
in
For big marketers, using a mix of nontraditional communications
channels is nothing new, but there is growing evidence that what was once
considered experimental consumer outreach is fast becoming mandatory strategy.
From packaged-goods marketers to automotive companies, heavy reliance on TV is
being reconsidered, as tactics previously seen as ancillary grow into
mainstream priorities. Recent Adweek interviews with executives
associated with a dozen major brands, which collectively spend more than $9
billion annually in major media, revealed that such clients are rethinking not
only how they use TV, but are also upping the ante on emerging media, such as
viral campaigns, wireless messaging, blogs and podcasts.
This week, for
instance, Acura
launches its first turbo-charged crossover vehicle, the RDX, with a program
that combines elements of viral, Internet and mobile marketing. The effort
encourages consumers to take pictures of the car's print ads ("image
tagging") and upload them to Acura's Web site, where image-recognition
software will enter those participants into contests, send them e-vites to
events and offer them ringtones.
Johnson & Johnson, meanwhile, sat out of network TV's upfront market this
spring in part to expand a more customized four-year-old programming
deal—whereby the client funds production and sponsors certain
shows—with Time Warner.
For P&G's Folgers brand, the company recently launched a "Tolerate
Mornings" initiative in the U.S. that has a Web application, which uses a
short film, screen saver and "boss tracker" downloads, as well as a
mobile component that sends a wake-up call to consumers' phones.
P&G considers the campaign a success: It has received over 100,000 hits to
the Web site, toleratemornings.com, and the film has been viewed several
hundred thousand times on other sites like YouTube.com. (Mainstream media like
the New York Times, CNN and CNBC have generated publicity through their
coverage.) Full Story: Click
Here
Unilever Tests
New RFID Software Standard
Source: (Food Navigator,
August 6, 2006)
Unilever is testing a newly developed software standard designed
to help retailers and manufacturers share data throughout the supply chain
using radio frequency identification (RFID) technology.
IBM and T3Ci last week announced they had successfully completed testing the
new RFID software standard to insure it can be used with products from other
manufacturers. The new software standard will allow companies to query
RFID data providing them with near real-time data from their trading partners.
This will give manufacturers access to the precise information they need for
the first time, IBM stated.
Unilever North
America is currently testing the standard to query RFID data provided by
retailers. Unilever will also conduct a trial of the standard to collect
and access information from within the company's manufacturing units and from
trading partners.
A unified data
system would allow changes in information about product sizes, weight, name,
price, classification, transport requirements and volumes to be immediately
transmitted along the supply chain.
Nestle,
Coca-Cola, PepsiCo, Hormel Foods, Kraft, Unilever, Wegmans Food Markets and
Sara Lee are among the food companies that have signed up to implement the
system.
RFID has long
been touted as the future of logistics for all companies by allowing retailers
and suppliers to track goods throughout the supply chain.
However high
prices for tags and systems has held enthusiasm at bay. Privacy concerns have
also limited its use at the consumer level. However mandates from such giant
retailers as Wal-Mart and Metro are slowly forcing processors to make
investments in the system. Full Story: Click
Here
OatSystems will present integrating RFID with your TPM initiatives at the
TPMA Annual Conference in Chicago, September 25-27th, 2006
Conagra
Sells Refrigerated Meat Brands
Source: (Drug Store News, August 07, 2006)
ConAgra Foods last week signed a definitive agreement to sell its refrigerated meats
businesses to Smithfield Foods for approximately $575 million.
The sale
includes the Butterball, Eckrich, Armour, LunchMakers, Margherita and
"This sale
is a significant milestone for ConAgra Foods, and part of an ongoing process to
simplify our operations and to focus our efforts on areas of our portfolio
where we have the greatest opportunities," said Gary Rodkin, ConAgra Foods
president and chief executive officer. "It is a key catalyst in our plans
and allows rapid progress on cost initiatives needed to fuel our future growth.
I am delighted we were able to reach an agreement well in advance of our
estimated timetable and for a fair value."
The deal calls
for
VCF
Executive Management Series - Strategies in Growing Vendor
Margins August 24th –
The Vendor
Compliance Federation (VCF) is hosting an executive tailored program on August
24, 2006 at the Union League Club in New York City. Our well-versed presenters
will provide profit generating insight in a half day program that is designed
to fit the busy schedules of executives who attend. Hosting our event at
the historical Union Club is the prefect venue for discussing best practices that
can lead to greater margins and allows executives to be back at their desks by
noon.
VCF members are
encouraged to attend for $199. Non-members can register at $299. To
register and see our agenda, click here.
We look forward
to seeing you on August 24th. For more information, please call Anthony
Miano at 646-442-3701.
Retail
Vendor Synchronization: Tactical Deduction Strategies for Key Customers
September 6, 2006 - September 7, 2006,
Our conference
is one of education, networking and awareness. See how to implement tactical
deduction strategies using best practices, technology solutions and tools that
can enhance a more efficient and cost effective supply chain. This
program is jointly hosted by the American Apparel and Footwear Association and
the Vendor Compliance Federation.
Our speakers are
industry leaders discussing topics that matter most to your financial
health. Hear from Paul Charron, Chairman & CEO, Liz Claiborne
Inc. share his insights on Trading Partner Relationships, a critical and key
factor to remaining competitive in today’s retail environment.
Our second
keynote speaker is Steve Hochman, Research Director, AMR Research. Steve
will present the tactics of "Fast Fashion: Zara & Beyond"
providing attendees the important takeaways that this innovative
retailer is using to improve supply chain performance to
generate increasing profits!
Click
here to register and view detailed agenda.
September
24-27, 2006,
You
don’t want to miss this event!
Join us in
Learn from:
Chiquita
Fresh Express and Synectics Group how they have gotten a handle on deductions
Wrigley’s
and SAP on Integrating
TPM to Drive Profitable Brand Growth
Verizon
Wireless and ACB
on Driving Strategic and Efficient Co-op Advertising Spending
Pinnacle
Foods and MEI on Finding
Success in Trade Promotion Management
Of equal value
don’t miss the opportunity to network with your peers (including:
Campbell Soup, Trader Publishing, Dial, McCain Foods, Hartmarx, AAFES, and
Newell Rubbermaid, etc.) to share successes and build relationships across
industries and channels. SAP will take us out to the ballgame on
Tuesday evening as we overlook Wrigley Field from our private rooftop event.
The first 100
people to register for the TPMA Annual Conference in September receive a
complimentary copy of Bob Houk’s new book (17 copies left), “Trade
Promotion Marketing”.
Write to Mike
Kantor at mkantor@tpcww.com
for more information.
November
5-8, 2006,
Are you
struggling with deductions?
Do you
want to prevent future deductions from occurring?
Then
attend the VCF Global Conference at the Camelback Inn November 5-8, 2006!
Retail trading
partners will unite at the Camelback Inn and create new growth opportunities,
learn how to reduce system disconnects and seamlessly execute their supply
chains to the delight of every consumer they serve, all the while
learning how to prevent future deductions.
Confirmed
retailers attending so far...
Register today
and save your spot! Remember, members attend for only $695 - a $1000
savings off the non-member rate. To register for the conference, click here.
Don't forget to
make your hotel reservations now because rooms are already being booked!
To make your hotel reservations, call the Camelback Inn at 1-800-242-2635 for
the negotiated rate of $245/night. Reference the Vendor Compliance
Federation to secure your special rate.
If you have
questions, call Anthony Miano at 646-442-3701 or write to amiano@vcfww.com.
Write to Mike
Kantor at mkantor@tpcww.com
for more information.