Google to Sell Dayparts
(Source: Media Week, June 19, 2006)
Google's hugely successful search advertising product, AdWords, is borrowing a
buying tactic from traditional media.
Google executives believe that the new targeting option will appeal to small
retailers that are looking to drive site traffic during their business hours,
or advertisers that are running specific promotions during a weekend or sale
period, for example. Plus, many of Google's advertisers which employ its free
Web site analytics product may also have intelligence on when periods of heavier
traffic typically occur on their sites.
According to Richard Holden, director of product management at Google, this
sort of flexibility had been a "long-standing request from
advertisers," he said. "Our goal is to make it very simple and easy
to use."
Holden said that increased buying flexibility could affect the demand, and
ultimately the pricing for certain keywords during certain times or days, but
it was unlikely to dramatically affect the overall AdWords marketplace.
"This could increase competition during various times of the day, but the
base is so broad, there is usually somebody who is targeting something very
specific."
Full Story: Click
Here
Google is the newest member of TPMA
HP to Fill in More
Pieces of PartnerOne Puzzle (Source: Channel Insider June 19,
2006)
Hewlett-Packard partners are expecting to hear more about
the vendor's ongoing channel transformation at its HP Americas Partner
Conference June 19-21 in
The company is expected to announce specifics of its
remodeled PartnerOne program that were left out of the initial rollout March
27, including margin and compensation rates, partner level requirements and MDF
(Market Development Fund) calculators.
The developments are mostly programmatic, but HP is expected
to set compensation and program requirements for the new PartnerOne program.
Program changes are expected to drive sales of HP's core product sets as well
as printing. HP is also expected to announce more specifics about its new
joint marketing organization built around its "sell more get more"
strategy, which was unveiled in March.
HP has been working to improve its relations with channel
partners after several years of frustration among partners as the vendor
appeared bent on competing with them through its indirect sales for even some
of the smallest accounts in the market. Full Story: Click
Here
Perishables Group to
Provide Data Solutions to Bi Lo/Bruno's (Source: Progressive
Grocer, June 20, 2006)
The Perishables Group here has inked an agreement with Bi-Lo/Bruno's to provide
the necessary data and tools for a customized perishables performance tracking
and category development program.
The agreement will enable the Mauldin, S.C.-based Bi-Lo/Bruno's -- which
operates 340 stores in the Carolinas,
"This level of information has historically not been available in
perishables," said Michael Yakovsky, group v.p./perishables marketing at
Bi-Lo/Bruno's. "It will help us more effectively identify new
opportunities in perishables. It will also allow us to work more effectively
with our supplier partners by enabling them to better understand our performance
as well as the competitive market performance," added Yakovsky.
Bruce Axtman, Perishables Group's president and c.e.o, said the new supplier
partnership program will allow the retailer to monitor performance vs.
competition and efficiently execute analysis using perishables department data
from ACNielsen.
"We are very pleased to have expanded the scope of our work with
Bi-Lo/Bruno's," said Axtman. "We look forward to helping this
industry leader build on its success through direct involvement in its merchandising
activities and in facilitating information sharing with its key
suppliers."
Cognos Unveils Solutions
to Improve S&OP, Trade Promotions Management (Source:
Supply & Demand Chain Executive June 16, 2006)
New Performance Blueprints latest in a series of
industry-specific solutions
Cognos, a provider of business intelligence and performance
management solutions, has launched two new performance solutions designed to
help manufacturers drive more effective sales and operations planning
(S&OP) and trade promotions management.
Cognos said that matching product demand with production and
supply chain capabilities is a key driver among manufacturers looking to
improve business performance in today's dynamic marketplace. Yet, organizations
have struggled with their S&OP processes due to a lack of coordinated
planning, metrics and reporting across all departments.
The solution provides an automated vehicle to consolidate
input from all stakeholders at the corporate, regional and district levels, including
finance, sales and marketing management. Past promotion results can be analyzed
and used as the basis for future plans. Various scenarios can also be tested to
determine the best promotion investment model to maximize return on investment.
The Cognos Sales & Operations Planning and Trade
Promotion Management Blueprints are available immediately to Cognos
customers. Full Story: Click
Here
New Members
Google
Google Mission: “To organize the world’s
information and make it available to everyone”.
Thousands of advertisers use Google AdWords program
to promote their products and services on the web with targeted advertising.
Google has introduced Google Audio for targeted Radio Advertising using
Google’s extensive technology based advertising platform.
Google will be presenting at the TPMA Annual Conference in
Contact:
Google Audio
Joe
Anastasi
1440 Broadway 21st Fl
Direct 212 994-4956
Events
DON’T FORGET…ONE LAST CHANCE TO SIGN UP for
today’s webinar, “Keys to a Successful TPM Implementation”
featuring, along with HPM’s Rob Hand, Neil Rohrbacker of Coty, Inc. and
Somjit Amrit of Wipro Technologies discussing the issues, concerns and
overcoming problems with a major TPM technology and process
implementation. It’s today at 2:00 PM EDT. Sign Up
TPMA Annual Conference: Proving the Value of Trade
Promotion Management – September 24-27, 2006,
Are you struggling with the lack of performance measurement
standards for Trade Promotion Management? What are the most
efficient methods for performance measurement? Are you effectively
integrating your Trade Promotions with your Supply Chain? If your company
is asking these questions, then you must attend this event.
Learn from industry experts, and your peers how to:
Integrate industry standardized metrics and TPM performance
measurement methods;
Implement the most efficient and effective performance
measurement methods, independently or in concert with your trading partners;
Measure and improve trade spending performance;
Integrate your trade promotion program with your supply
chain;
Reduce overall costs by improving analytical assessment and
continuously improving processes and culture.
This conference will be a watershed event, raising the bar
for all trade promotion programs and their measurable results. New
strategies, identifiable metrics, new media, and the supporting analytics to
continuously improve results will be presented. Join us for the next phase in
trade promotion management concepts and more importantly –
execution! To register, click
here.
Write to Mike Kantor at mkantor@tpcww.com for more information.
Career Opportunities:
Hormel Foods
Consumer Products Sales – Analyst
As a Consumer Product Sales - Analyst, you will be placed in
one of three Analyst roles: Category Analyst, Category Sales Analyst or Trade
Promotion Analyst based on your skill level, best fit, and on need. You will
work independently to develop and distribute category specific strategies
consistent with organizational and customer requirements. You will be
accountable for pulling, analyzing, and making recommendations based on
internal and external data within your areas. You will also assist and support
the Consumer Products Sales group to integrate category and brand assessment
into comprehensive and actionable sales plans and presentations. You may also
analyze trade promotion activities and scorecard results.
Find Out "How
To Apply" for a Consumer Products Sales - Analyst Position!
For more
information, contact Mike Kantor at mkantor@tpcww.com