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TPMA
Self-Teach Workbook on the Fundamentals
of Promotional Allowance Program Administration
Now,
for those who can’t attend a
NAPAA seminar on the basics of program
administration (a day training program
conducted twice a year at a cost of
$249 for TPMA members and $349 for
nonmembers), NAPAA has published a
self-teach manual, designed to provide
a foundation of information to those
who administer a company’s existing
promotional allowance program.
This
Workbook:
- Identifies
the purposes of promotional allowance
programs, and their role in the
overall marketing plan of a company
- Shows
the relationship of promotional
allowance programs in the sales
cycle, including the dealer’s,
the sales representative’s
and the media’s role
- Presents
“best practices” involved
in processing claims, generating
reports, and filing claims
- Covers
potential conflicts and provides
possible solutions to real-world
issues
Topics
covered include:
- Definition
of terms
- Objectives
of programs from different viewpoints
- Components
to be included in a program
- Proof
of Performance guidelines
- Media
alternatives
- Prior
Approval process
- Claims
processing
- Ad
measurement
- Lifecycle
of Claims
- Common
reports
- Unauthorized
deduction management
- Training
those involved in program implementation
- Conflict
resolution
- The
laws that apply to promotional
allowance programs
The
Workbook is divided into 10 easy-to-read
sections, with exercises at the end
of each section, to test the reader’s
understanding of the material.
It
is available at a cost of $149.95
for TPMA members and $229.95 for
non-members.
For
all orders use the Order
Form or contact:
TPMA Headquarters
Phone: 480.837.9704
E-mail: headquarters@tpmaww.com
Request
Workbook 101W
Note:
This material is copyrighted by
NAPAA. All rights reserved.
It may not be reproduced
or copied without the written
permission from the Association.
Updated as of 09/01/2006
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