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Ron Lunde Reports
Copyright 2004, Ronald Lunde & The Lunde Co.
Reproduced with Permission
Ronald L. Lunde, president of The Lunde
Company, focuses his consulting practice on two primary areas: Market Strategy
for both consumer packaged goods manufacturers and food retailers - and
strategic consulting for e-business concept development and applications
implementation.
Lunde is currently assisting clients with
the strategic and tactical implications arising from the issuance of new
accounting requirements and The Sarbanes Oxley Act of 2002.
Prior to founding his practice, Lunde held
senior management positions at Leo Burnett, ActMedia, Price Chopper
Supermarkets, Grand Union and Super Valu, and earned an industry-wide
reputation as an innovator and implementer in retail marketing, promotion and
distribution. Dennet Whittington and Ron Lunde are credited with developing the
frequent shopper program that now serves as the primary model used by the food
industry while at Price Chopper Supermarkets. He is also regarded as the first
implementer of category management programs and systems while at Grand Union.
Articles written by Lunde have appeared in
Ad Age, Brand Marketing, and GMA's Forum Magazine. Ron is a frequent industry
speaker and university lecturer and has traveled extensively for the U.S. State
Department and Department of Agriculture to assist emerging Eastern European
economies build consumer-driven retail marketing structures.
Recent Articles and Comments by Ron
Lunde:
Updated as of 09/01/2006
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