The success or failure of a website in executing its mandate is not measured by designers working on the website but by the experiences different visitors get whenever they visit the website. The greatest escapes to poorly rated websites by users are therefore usability and utility.

Since users have the privilege of determining the success of a website, user-centric web design craftsmanship has become the basic approach for successful and profit-oriented web designs. Some of the most vital principles that govern this type of web design include:

The users mentality

Users habits on the web are not different from their habits in real life. Taking the examples of shoppers in a store, website visitors would be fast to glance at each new page. They would click on the most interesting things that grab their attentions and click on what likely resembles whatever they are looking for. In pursuit of what strikes them most, a huge percentage of web visitors, therefore, skim rather than read, until they find that which is appealing.

Quality and credibility of the content

As much as users appreciate websites with top notch designs, they also value the quality and credibility of the content they find on such websites. That is why some poorly designed websites with high quality content still enjoy high numbers of visitors.

Toronto web design agency PixelCarve, is just one of those agencies that usually testify in favour of quality and credibility; according the them, these are second to none when it comes to what web visitors are looking forward to experiencing.

Control is key

According a few key psychological approaches in web design, visitors will most likely remain on a site if they feel that they are easily in control. They would want to be in charge of their browsers while at the same time rely on consistent data presentation on the entire site. Navigation is, therefore, a huge part that contributes to a well-organized and user friendly website.


The days of accessing a website via only desktop or laptop computers are long gone. There are so many mobile devices currently in use; everywhere you go, you must be seeing people busy on their mobile devices perhaps connecting with friends or interacting with different websites.

The best web designers are, therefore, those that come up with responsive websites that can detect the different types of devices requesting their services without testing their patience.

Avoid irritants

Finally, there are those irritants that a good number of visitors would never like to meet on a site. Sites that play ads and videos automatically or those that activate links whenever one hovers around them are just examples of irritants that shouldn’t form part of a website expected to attract many frequent visitors. Forcing users to a certain direction can not only be irritating but also offensive to some; instead, give them the freedom of choice coupled up with quality content a good navigational experience.

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